Your prospect will believe what you are promising to deliver, if they know what’s expected of them.
Whatever outcome you are promising your prospect
Has been promised before
This ain’t their first rodeo
But if you can let them know
In simple, but concrete detail
The effort THEY need to put forth
With their people
Offering their insight
About their business
They can get a feel
For whether or not
What you are promising
Is hooey
Or ROI.
I’m here,
Kevin