7-Second Thoughts December 9, 2023

The antidote to snake oil

Your prospect will believe what you are promising to deliver, if they know what’s expected of them.

Whatever outcome you are promising your prospect

Has been promised before

This ain’t their first rodeo

But if you can let them know

In simple, but concrete detail

The effort THEY need to put forth

With their people

Offering their insight

About their business

They can get a feel

For whether or not

What you are promising

Is hooey


I’m here,


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