The more consistently you send out your business words, the more content you can add to your homepage.
Yesterday we talked about how your prospect wants to keep their options open
Before committing to anything in particular on your website that might be of value.
At first you might simply have what you already have
Which is really good stuff – but most likely hidden behind generic-sounding pages
But after rewriting your website
You should have the power to write new business words
Over email or social media
That over time create a body of work
That you can pull together
And put on your homepage
To offer your prospect even more value.
P.S. Your homepage buffet (as we’re calling it) won’t necessarily grow. Your offerings will just get tastier 😋
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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