Is not the end of that illness’s curing business.
FULL DISCLOSURE: I started taking a life-changing drug about 5 years ago called Dupixent.
It’s a shot overnighted to me every 2 weeks in an ice-packed, styrofoam cooler
And ever since I started taking it, I no longer suffer from chronic sinus infections
Along with debilitating asthma and allergies which I’ve had since I was five.
It’s so revolutionary, it’ll set you back $3000 per dose
Our insurance covers it for which I am forever indebted to my wife – along with a bunch of other stuff like our children
But I’ll never forget my allergist telling me as she was scribbling out the prescription
Pen cap in mouth:
“Ya know, Kewin, ish drug ish prolly de end of my practish.”
That was over 5 years ago.
Today: she books 4-6 months out
For current patients!
And here’s why:
Even after you solve the problem
That’s been plaguing your client
For what seems like forever
A problem so big
They’d gladly hand deliver
Infinite amounts of cash
That kind of problem
Once gone
Demands recurring access to your brain
Because …
What if it comes back?!
I’m here,
Kevin