If you want your prospect to click a button, you should reward them with something expensive.
Right now the button you’re asking your prospect to click on your homepage most likely leads to a very simple page
That leads to something free
Most likely a sales call
What if instead that button lead your prospect
To a fairly long sales page
The kind of sales page that for them
Feels like you’re trying to sell them something very expensive
And here’s why:
Even though all you are asking your prospect
Is to sign up for something free
What you’re really asking
Is for their time
Which should be thought of as
Very
Very
Very
Very
Very
Very
Expensive.
I’m here,
Kevin
P.S. The first button on my homepage leads to sales page for something free that is almost as long as the pages where I charge for stuff. You can check it out here.