“Story” is a very big word in marketing right now. But please remember – it’s your prospect’s story.
See if this helps:
WEBSITE: filmCRY – Brooklyn, NY
FIRST 7 SECONDS: Rebels. Romantics. Experts Of The Heartfelt. IS NO GOOD: We don’t care about what you do, filmCRY, because it’s not about us. BUT THE NEXT 7 SECONDS: You know how commercials can be annoying or forgettable? Don’t make those. Make the heartfelt and unforgettable ones, and see whole communities adopt your spots as their own.
ARE PERFECT: filmCRY could do something unusual (which they get to do because they make super creative stuff) and have their first 7 seconds just be a paragraph – no headline needed.
Get right to the story – especially if you make stories 🙂
Kevin <p style=”display: none;”>status: publish</p>