Give yourself a week to do something, it’ll take a week. Give yourself 20 minutes, it’ll take 20 minutes.
I went to a house party tonight with my kids
And made a new dad-friend named Michael.
Michael started a local improv group here in Minnesota
Appropriately named MNprov.
We quickly found a lot of common ground
Between going out on stage not knowing what you’re going to say
And writing a daily email the same way.
Turns out, when you’re forced to come up with something without thinking
Beautiful things happen.
Or as Michael tells his students:
The first answer is the right one.
I knew instantly that I was going to bogart that line for myself
And spring it on my clients
During their Crush Your Content coaching sessions:
Whatever idea comes off the keyboard first
Is the right one.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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