Assume that your prospect only knows what you put directly in front of them.
I have a client who responded to my LinkedIn campaign
Wanting one of her own
And thus began a 3-month engagement focused entirely on her prospects
Contacting her directly off LinkedIn
Using the same kind of campaign that motivated her to contact me.
She loved the results of her newfound inquiries so much that one day she said:
Do you write websites?
Which of course made me realize
That after 3 months of working together
Week after week
Month after month
Contracts signed
Money changing hands
That she’d never been to my website.
See if this helps:
We all have enough inboxes and channels to keep up with.
Don’t assume you’re getting your message across somewhere else.
Assume that your prospect only knows what you put directly in front of them.
I’m here,
Kevin
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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