7-Second Thoughts July 14, 2023

The Habit Switch

Once your marketing routine is set in stone, try swapping it for a more challenging new one.

Every time a friend of mine goes to the airport, he makes a bet with himself to wait as long as possible to see how late he can leave before he misses his plane.

And here’s why:

If he knows there’s a 100% chance that he’ll do whatever it takes to catch his plane

Why not make a game of it?

See where I’m going here?

Yes, you can do this with your email marketing routine.

Provided that it’s become a habit that’s set in stone

Dare I say “atomic

One that is so automatic you know you’re doing to do it

And that there’s almost nothing that could prevent you from doing it

Here’s where it gets good:

Try swapping out your atomic (copyright 2018 James Clear) habit

With a more challenging one

Thus replacing a very low-risk wager

That you’ll get your email done

With a higher-risk wager

Will I make the time for this new habit?

And use that newfound time for scarier stuff

That grows your business

Even more.

I’m here,


P.S. Many of the readers of this list write back that the most common side effect of writing a consistent email to their prospect list has been a newfound ability to come up with lots of ideas for new services they could offer their prospects. If you’re looking to make the Habit Switch, you might consider using your former email writing spot to work on that new service that’s been percolating in the back of your mind, knowing you already have the perfect vehicle to promote it.

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