7-Second Thoughts December 24, 2023

The hardest part of being a creative

Is knowing when to be creative.

Most of the time copywriters and graphic designers who work for an agency

Get information from the client

Second-hand

Either from an account executive

A marketing director

Or in some cases, a questionnaire the client has filled out

All of which force the creative

To be creative

About a business

They know nothing about.

This chasm between creator and client leads to:

Procrastination, missed deadlines, and a complete work of fiction

That the creative must conjure up

And that the client does not understand, need or value.

If you are charged with writing a website that is not your own:

Push, prod, cajole, coax, persist, persuade, beg, borrow, steal

And if none of that works:

Fight. Like. Hell.

To get directly in front of the client

And ask them every last question

About why

Who

And what makes their business

So extraordinary.

I’m here,

Kevin

P.S. These are my recommended 7 Questions to Ask Before You Write One Word of Your Client’s Website

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