7-Second Thoughts December 24, 2023

The hardest part of being a creative

Is knowing when to be creative.

Most of the time copywriters and graphic designers who work for an agency

Get information from the client


Either from an account executive

A marketing director

Or in some cases, a questionnaire the client has filled out

All of which force the creative

To be creative

About a business

They know nothing about.

This chasm between creator and client leads to:

Procrastination, missed deadlines, and a complete work of fiction

That the creative must conjure up

And that the client does not understand, need or value.

If you are charged with writing a website that is not your own:

Push, prod, cajole, coax, persist, persuade, beg, borrow, steal

And if none of that works:

Fight. Like. Hell.

To get directly in front of the client

And ask them every last question

About why


And what makes their business

So extraordinary.

I’m here,


P.S. These are my recommended 7 Questions to Ask Before You Write One Word of Your Client’s Website

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