Keep your messaging to one complete thought at a time.
At the end of each of your sentences, it should feel perfectly naturally for your website to say:
You with me so far?
With lots of white space and 1 simple message at a time
Each thought should give your prospect the chance to decide if they’re interested enough to continue reading without overwhelming them.
Don’t expect to get it right immediately.
Just play with your lines
Until it feels like every 7 seconds
You’re giving your prospect just enough (literal and figurative) white space
To ask themselves:
Am I getting enough value to keep reading?