7-Second Thoughts January 15, 2023

The High-Value Homepage

Keep your messaging to one complete thought at a time.

At the end of each of your sentences, it should feel perfectly naturally for your website to say:

You with me so far?

With lots of white space and 1 simple message at a time

Each thought should give your prospect the chance to decide if they’re interested enough to continue reading without overwhelming them.

Don’t expect to get it right immediately.

Just play with your lines

Until it feels like every 7 seconds

You’re giving your prospect just enough (literal and figurative) white space

To ask themselves:

Am I getting enough value to keep reading?

I’m here,


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