Ironically, the better your headline, the more you’re asking your prospect to ignore your entire navigation
Including the pages that link to revenue generating activities 😬
It’s actually a little unfair:
Your nice big headline that says what you do and why your prospect should care
Right there in the first 7 seconds
Might actually be doing both you and your prospect
See if this helps:
Wherever you put your paid offerings
Most likely will not be on the homepage
Or at least the full details of them.
By saving your navigation for the bottom of the page
Rather than the top
You’re building a case to motivate your prospect
To choose one of the other pages
That sparks enough interest
For them to want to pay you.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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