7-Second Thoughts March 5, 2023

The ignorable navigation

Ironically, the better your headline, the more you’re asking your prospect to ignore your entire navigation

Including the pages that link to revenue generating activities ????

It’s actually a little unfair:

Your nice big headline that says what you do and why your prospect should care

Right there in the first 7 seconds

Might actually be doing both you and your prospect

A disservice.

See if this helps:

Wherever you put your paid offerings

Most likely will not be on the homepage

Or at least the full details of them.

By saving your navigation for the bottom of the page

Rather than the top

You’re building a case to motivate your prospect

To choose one of the other pages

That sparks enough interest

For them to want to pay you.

I’m here,


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