Which would you prefer, that I remember you, or your problem?
My neighbor owns the local jewelry store
Just down the road from where we live
And we were chatting tonight
About a customer that came into his store
And said “Do you remember me?”
Ummmmm … absolutely!
Which is what I would’ve said
But my neighbor came clean immediately:
“No, I honestly don’t.
What can I help you with?”
The man showed him his watch
And my neighbor proceeded to recount
The entire story of the watch
What happened to it
How he fixed it the last time
And based on the model, year and brand
1957 Rolex Submariner
What might be wrong with it this time.
So no, he did not know the man
But he knew his problem
Which was presumably
The entire reason he returned.
I’m here,
Kevin
P.S. This is why your website, first and foremost, has to solve the problem your prospect is coming to you for first. It’s your best shot at getting your prospect to stop searching for your competitor and trust that you are the only one who knows what they’re going through.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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