7-Second Thoughts December 8, 2023

The Jud Apatow™ Sales Page

The page that sells your highest revenue generating service should dive so deep into your prospect’s psyche that … quite honestly … it’s a little uncomfortable.

Knocked Up, Trainwreck, The 40-Year-Old Virgin, The Cable Guy

OMG The Cable Guy

You Don’t Mess with the Zohan, The Big Sick, Superbad, Bridesmaids

Seriously people, this list is just off the top of my head

The reason Jud Apatow has had so many hits

While making us care, cry, cringe and care again

Is because his stories

Are what it’s like

To be us

This is 40!

Essentially, they’re character studies

That take you deep enough into the character’s

Motivations, fears, struggles, aspirations, futility, aggravation

All the way to the borderline edge of insanity

Before offering you a payoff

That’s deeply memorable

Ultimately satisfying

And worth about 1000x the price of admission.

See if this helps:

When it comes to selling the product or service

That generates the most revenue for your business

Ask yourself the 7 questions you should always ask before you write a website

Only keep coming back to them

Again, and again, and again

In short enough time slots to answer them all quickly

But that also allow you to take a break

Come back

And dive in again


And deeper

And deeper.

I’m here,


P.S. The secret sauce here is the break. It’s the walking away and coming back that makes it feel like you’re looking at the question as if it’s never been asked. The 7 Questions for a Prospect-Driven Website are here

P.P.S. For an even deeper, Jud Apatow-ier dive, here is Jonathan Stark’s Building the Perfect Sales Page

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