The page that sells your highest revenue generating service should dive so deep into your prospect’s psyche that … quite honestly … it’s a little uncomfortable.
Knocked Up, Trainwreck, The 40-Year-Old Virgin, The Cable Guy
OMG The Cable Guy
You Don’t Mess with the Zohan, The Big Sick, Superbad, Bridesmaids
Seriously people, this list is just off the top of my head
The reason Jud Apatow has had so many hits
While making us care, cry, cringe and care again
Is because his stories
Are what it’s like
To be us
This is 40!
Essentially, they’re character studies
That take you deep enough into the character’s
Motivations, fears, struggles, aspirations, futility, aggravation
All the way to the borderline edge of insanity
Before offering you a payoff
That’s deeply memorable
Ultimately satisfying
And worth about 1000x the price of admission.
See if this helps:
When it comes to selling the product or service
That generates the most revenue for your business
Ask yourself the 7 questions you should always ask before you write a website
Only keep coming back to them
Again, and again, and again
In short enough time slots to answer them all quickly
But that also allow you to take a break
Come back
And dive in again
Deeper
And deeper
And deeper.
I’m here,
Kevin
P.S. The secret sauce here is the break. It’s the walking away and coming back that makes it feel like you’re looking at the question as if it’s never been asked. The 7 Questions for a Prospect-Driven Website are here
P.P.S. For an even deeper, Jud Apatow-ier dive, here is Jonathan Stark’s Building the Perfect Sales Page