Ask NOT what your homepage headline can do for your prospect. Ask what your homepage headline can do for YOU
~ Not John F. Kennedy, 35th President of the United States
Now that you’ve written what you do and why your prospect should care
In the first 7 seconds of your homepage
It’s time to put that headline to the test and ask yourself:
Does this interest me enough to write quickly
See if this helps:
Do your level best to make those first 7 seconds of your website inspiring enough
For you to write consistently to your prospect
In a way that adds enough value to their business
To keep them coming back for more
Which in turn will keep you
Coming back for more.
P.S. It’s a stress test but not a stress-you-out test. Give it your best 7-second shot for now. Put it up on your homepage. Write or post about it. And reply to this email in the morning 🌞
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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