To write about your business is to stay interested in your business.
So if you’re on the fence about what to:
Write on your website
Email your subscribers
Or post on social media
Check in with yourself:
Do these words support the change I think my business can offer the world?
To the best of your ability
Given only what you feel in the moment
And the limited time that you have
With compassion for yourself
And a full and free heart to your prospects
Send it.
I’m here,
Kevin
P.S. Sure, you may feel a tinge of regret (or relief! or excitement!) afterward. Regardless of how you feel, the fastest way to build resilience is to send the next post. You need to experience that, your heart needs to feel that and your reader is waiting to see that.
P.P.S. Today’s post inspired by subscriber Frank Grindrod’s response to yesterday’s Daily Email (shared with permission):
Great email! I appreciate getting them. So inspiring to see your consistency of writing
Hope you’re well
—Frank
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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