Your prospect will contact you directly off your website when they get the credit for doing what you do – not you
Most businesses think their website is there
To help the prospect understand what they do
When the words on your website
Speak directly to the person reading it
Like I’m speaking to you now
Has some tension
And positions the reader
As the hero that gets to solve their own problem
With your business in a supporting role 😉
You’ve now given your prospect
A starring role
That they find very very valuable
That they’d like to buy.
Stay interested, my friends.