7-Second Thoughts July 10, 2024

The myth of email as time-suck

A reader writes in about her concern that reader responses will cut into her productivity.

Dear Kevin, 

Hi. I love your advice to email as a blog. What happens if you get too many ongoing responses from subscribers? I wonder if you ever find email back-and-forth taking up too much of your time. For this very reason I’ve often thought I couldn’t have comments on blogs, yet I love the direct engagment of email. How can one manage response time? Would love if you have anything on this. 

Thank you for your time! 

My response:

Personally, I’ve never experienced my newsletter as a time-suck in the least. 

I write my daily email in 25 minutes or less, which includes responding to my subscribers.

So, all-told – I try to keep my publishing and any email back and forth to under a half hour. 

If for some reason I run out of time, I take a 5 minute break, reset the timer for 10 minutes, and wrap up any reader responses.

Like this one!

Hope that helps!

I’m here,


P.S. If you’re struggling to get your marketing and prospecting done and fear that it will “swamp your boat,” it might be worth your while to Market Yourself First. Even a few weeks into the program, you’ll see yourself working faster and – more importantly – thinking faster. So that by the end of the cohort, rather than taking up your time, your marketing adds time back into your day. If this sounds impossible or even nonsensical (and I can’t say I blame you) reply to this email with questions or join the waitlist here.

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