If you believe in specializing, your website still has to specialize in 7 seconds or less.
See if this helps:
WEBSITE: Rob Jinks Photographer – Washington, D.C.
BEFORE: Life is an Adventure – Go With It
Capture and relive life’s greatest moments
If Rob’s prospects were looking for a non-cookie-cutter destination wedding
They had no way of knowing that Rob was “all that and a bag of chips”
AFTER: Adventure Wedding Photographer
Washington DC wedding photographers helping you experience your wedding at a deeper level and giving you the freedom to have an adventure!
Thanks for the masterclass in “niching down” Rob!
I’m here, Kevin
P.S. There’s a formula for figuring out your niche and getting your prospects excited about it. You’ll find it for free at the bottom of 7-Second Websites. For an even easier – and even more fun – method: Enter the Elevator Pitcherator.