7-Second Thoughts June 30, 2024

The opposite of facebook

Getting your audience interested by not being perfect.

JACK NICHOLSON [to Stanley Kubrick on the set of The Shining after the umpteenth take in a scene]: How will you know when it’s right? 

STANLEY KUBRICK: When it’s interesting. 

This is something we all face in our marketing:

When is it interesting?

One way to make it so:

Be inclusive.

How so?

Make fun of yourself.

Tell a personal story of how you did not succeed.

How you took your lumps.

Basically …

How you’re just like the rest of us.

I’m here,


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