Getting your audience interested by not being perfect.
JACK NICHOLSON [to Stanley Kubrick on the set of The Shining after the umpteenth take in a scene]: How will you know when it’s right?
STANLEY KUBRICK: When it’s interesting.
This is something we all face in our marketing:
When is it interesting?
One way to make it so:
Be inclusive.
How so?
Make fun of yourself.
Tell a personal story of how you did not succeed.
How you took your lumps.
Basically …
How you’re just like the rest of us.
I’m here,
Kevin