If your website feels 80-90% done – ship it. Look, I write websites for a living.
And I know how uncomfortable it can feel
To launch your brand new website
Before it’s perfect.So when I launched my new website
I made myself do what I insist all of my clients do:SHIP IT
Typos, broken links and all.Assuming your new website is laser-focused on your prospect
Even if they spot your mistakes
They’re PAYING ATTENTION!
Which means you’re that much closer
To creating a steady pipeline of leads
Than you ever were
With your old, “perfect” website.
KevinP.S. Ship it.