Defining how your prospect feels about their problem is NOT half the battle – it’s the whole battle.
See if this helps:
WEBSITE: Rooftop Equipment, Inc. – New Castle, PA
FIRST 7 SECONDS: Fail-Proof Tools for Roofing Adhesives & Coatings
Equipment That Gets You To Your Next Job Faster
Roofers hates to spend money on tools
If they ain’t broke, why fix ’em?
But Rooftop’s website does a masterful job of
Getting to the heart of a roofer’s real pain:
There are only so many hours in the day where I can make money. And makes them feel smart for buying better tools👨🏼🔧
P.S. Still trying to get to the heart of how your prospect feels about their problem? Enter the ElevatorPitcherator.
P.P.S. I call it the Elevator Pitcherator but you could just as easily call it the “What’s Your Prospect’s Problemerator?” Check it out here or reply to this email with, “What’s my prospect’s problem?” and we’ll get you squared away 🙂