If you’re thinking of doing an expensive photo shoot in hopes of looking younger …
See if this helps instead:
Update your website continuously.
If you continuously send your messaging out like clockwork
Through LinkedIn, Facebook or an old school email like this one
You can take the posts that you’re most proud of
Or that have gotten the most responses
And refresh your website with little to no effort.
Just making these small tweaks continuously over time
Gives your content more energy
Not to mention more resources to help people
And more incentive for them to book some time with you.
I dyed my hair for a few years.
I stopped when I started booking more sales calls from my website.
Purely in hindsight, I realized that the secret to looking young (on my website at least) had nothing to do with visuals, design, or even the messaging.
But more to do with people noticing new things on my website that weren’t there before:
Fresh ideas, new insights, more helpful resources.
Your prospect changes
If they can see the reflection of those changes on your website
They’ll want to meet the girl or guy
That seems to have all the answers*
*It’s basically reverse ageism 😩
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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