7-Second Thoughts October 12, 2023

The sh*tshow is the exception

Or at least it should be.

Some of the most effective websites

That generate qualified leads

And lots of sales

Were created seemingly from hell.

There’s honestly nothing wrong with that.

Some of your favorite movies went through the same process.

But it doesn’t have to be that way.

See if this helps:

The reason the creation of a website

Can descend into madness

Is almost always not getting the words down first.

Same goes for movies.

The ones that don’t start with a tight script

Are the ones most likely to fail.

And the ones that succeed

In spite of all the chaos and mindlessness

Invariably have the two sides coming together

To agree

That the words


Be better.

I’m here,


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