A number of you wrote in about NOT working on your website with regard to yesterday’s email Your website has no “To _____”
Some of you with genuine concern for how I
Owner of a company called 7-Second Websites
Hoped to make a living
Encouraging people not to work on their website
It’s true, I do think you should stop working on your website
Until!
You have a consistent method to facilitate 1 on 1 conversations
That allow you to offer value
Rather than sell first
I help folks begin to at least start those kinds of conversations
Over email
Only because email throws up the least amount of friction
And because your prospects check their email constantly
And a lot more than any other channel
Still want to work on your website?
You can always go back
And rather than try and guess what your prospect wants to see
You can now put together a website
Based almost entirely on your prospects responses to your emails
And the subsequent conversations you’ve had
To understand their problems
In their words
And what they need from you
To solve them.
Does that make (a little more) sense?
I’m here,
Kevin