7-Second Thoughts October 19, 2021

The twisted scrap metal website

Yes, your prospect wants to know the outcome of working with you, but they have to know what you do first.

See if this helps:

WEBSITE: American Scrap Metal – West Columbia, SC

CURRENT 7 SECONDS: Sell safer. Buy smarter.

7 seconds in and American Scrap Metal’s prospect is already confused.

Am I in the right place? I thought I was here for scrap metal!

BETTER 7 SECONDS: A safer, smarter way to buy, sell & move scrap metal.

Scrap metal is a very crowded field that begs for differentiation.

Tell them just enough so that your prospect knows what you do

And wants to know more.

I’m here,


P.S. If you asked an American Scrap Metal employee, “So, what do you do?” they could literally respond with the headline from their website: “We sell a safer, smarter way to buy sell and move scrap metal.” It’s called an open story loop and it gives your prospect no choice but to ask, “How?”

status: publish EDIT

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