Enlist your next Uber driver to test out your response to “So, what do you do?”
Before you book your next ride
Ask yourself:
What do your clients complain about?
What really bothers them?
What does everyone in your industry stress over?
What are the doom and gloom topics at conferences that promise to help you overcome The Approaching Apocalypse That Could Spell the End of How We Make a Living?
Keep writing, churning, frothing, venting, foaming at the mouth …
For a good 3 minutes
Then:
Start with “I”
Followed by whatever things you do
That you’ve seen with your very own eyes
Save your client’s “bacon”
Things like:
I prevent …
I help …
I’m responsible for …
I keep my clients from …
Now, for the Uber Driver Test Drive
As soon as you hop into your next Uber
Ask your driver, “So how long ya been doing this?”
They’ll talk for 2-3 minutes before they ask:
So, what do you do?
And see how long you talk
Before you begin
To lose interest.
I’m here,
Kevin
P.S. You’ll know you’ve struck gold when the driver picks up on your enthusiasm and – not even kidding – begins to suggest ways you could help your clients.