Your words have a look just as much as your visuals do
Somewhere in the subconscious
Before your reader starts reading
They know in an instant
Whether or not your words look appetizing
Meaning that they’re worth your prospect’s time
Often, but not always
It’s because there’s loads of white space
And the beginning of a story that offers one refreshing sip at a time
Rather than a firehose.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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