If you create your brand story but don’t tell it on your website, does it exist?
There are 2 ways to establish your brand story:
- With a prospect-driven website
- The hard way
Option 2: The Hard Way
Create your brand story using the StoryBrand framework
Write your elevator pitch (also StoryBranded)
Write your mission statement*
Brainstorm the topics that make that mission statement meaningful
And that interest you enough
To keep writing and posting consistently about it.
As you write or post about each topic
You’ll start to notice patterns and trends
That can be grouped together into new services
And even books
Any of the above will be more than enough content
To populate a phenomenal story-driven website
That can be refreshed continuously
Til the end of time
I take that back
Option 2’s the easiest 🤣
*From this point on is both the makings and the outcome of what we’re now offering to clients: The Content Solar System.