Yes, your website can take something super generic – to your prospects at least – and make it interesting.
Just like The Lego Movie, The Emoji Movie, Ralph Breaks the Internet
The seemingly impossible
Making a movie about something so generic
And making it good enough to spawn sequels(!)
Is possible
With a plot.
Daunting as it may seem
You might look at your current prospects the same way as you might imagine the head of a movie studio
Waiting to be pitched some crazy idea
From a director who wants to make an entire movie about
I dunno
Barbie.
You mean like … the doll? THAT Barbie?
Who would ever sit through a movie about a plastic doll?
Or to put a finer point on it:
How would you ever get your prospects to sit through an entire homepage about your business?
With a plot
That you write and direct
As
If
It
Were
One
Long
Movie
Trailer
That gets butts in the seats.
I’m here,
Kevin