Yes, you can make changes to your website. In fact, you must.
Your website is a living document that can and must change
Because your business changes
Get the words out fast so that you can get back to creating more words that will eventually replace them.
Seriously: start tinkering
Touch, taste and toy with it.
This ain’t your dad’s 1961 Ferrari 250GT
My father spent three years restoring this car …
If the words on your website never change, your prospect can only assume that you’re not learning from your customers
And that your business has grown stale.
P.S. COMING SOON: The “All the Changes You Can Make” Website
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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