It’s a process, not a miracle. ~ Eric Idle, Author of The Spamalot Diaries
Throughout the writing of Spamalot, Eric Idle had no idea if his play would be a success and so he kept a diary – that, of course – also had no idea if the play would be a success
Success does not even come close to describing what Spamalot eventually became
But here’s the takeaway:
When Eric published the diary, he kept in all the fights
Or “rows” as he refers to them
Between himself and his fellow “Pythons”
Because:
Without the fights
You get nowhere.
See if this helps:
If you and your team are putting together a website
Make sure there is some point of tension
Some disagreement
Even if you have to
“Have it out”
With your assistant, spouse, friend, prospect or group of peers
And here’s why:
If everyone agrees
On everything
Then you simply haven’t put enough stress on the characters
Pushed enough buttons
Asked enough questions
Asked enough follow-up questions
To find the point of tension
That’s going to make your audience
Care.
I’m here,
Kevin
P.S. Ok, so there was one rather large organization I worked with about four years ago that never had any disagreements or any obvious signs of tension during all the time we spent on their website. And their website never did launch and probably never will. Honestly, because they were and are so insanely successful that they do not need a new website – or any website at all, for that matter. Kind of like this guy.