7-Second Thoughts September 17, 2024

They want one “just like yours”

It’s nice if your prospect can tour a “model home”  

Whether it’s your formatting

Your site structure

Your narrative

Or heck – your footer

I’m a serious sucker for those 

There’s nothing quite like allowing your prospect 

To forgo all the stress, words and indecision

And instead

Just point to what they want:

We’d like the Geneva B Dutch Colonial in Farmhouse Red, please

See if this helps:

You know your web presence should be your best sample

Of what you can offer your clients

But you might also consider

Giving away the site itself

A leave-behind, if you will

In the form of a template

A “how-to” video

A download

Or a simple tutorial 

That gives your visitor

Everything they need

To do it themselves

And insist 

On hiring you

To be their builder.

I’m here,

Kevin

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