It’s nice if your prospect can tour a “model home”
Whether it’s your formatting
Your site structure
Your narrative
Or heck – your footer
I’m a serious sucker for those
There’s nothing quite like allowing your prospect
To forgo all the stress, words and indecision
And instead
Just point to what they want:
We’d like the Geneva B Dutch Colonial in Farmhouse Red, please
See if this helps:
You know your web presence should be your best sample
Of what you can offer your clients
But you might also consider
Giving away the site itself
A leave-behind, if you will
In the form of a template
A “how-to” video
A download
Or a simple tutorial
That gives your visitor
Everything they need
To do it themselves
And insist
On hiring you
To be their builder.
I’m here,
Kevin