Do your best to give in, give up and keep giving.
I had a sales call last week that felt like walking into an ambush
Everything I said
He countered with an opposing view
And within the first 5 minutes it appeared I’d lost control of the conversation
And so I gave up and said, as best as my memory serves me:
Listen, I’m clearly not very good at this. Please just take what you can from this and let me know if I can refer you to a colleague.
And he said, “Nope, I read all of your daily emails and I want you to write my website. How soon can you start?”
I was genuinely willing to walk away from the conversation
Unless I was in a position to provide value
Which I proceeded to do my level best
For the remainder of the call.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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