Whether you’re a stand-up comedian, IT consultant, or teach yoga, if you want your publishing to book you gigs consistently, your stuff should land every 7-10 seconds
If you’re struggling to get that kind of a response from your business words
Go see a stand-up comedian
And here’s why:
There really is no better laboratory where you can witness someone getting an emotional reaction from their audience
Every 7-10 seconds
Which is what you’ll need to keep your people
Reading your stuff
Line by line
So consistently
That you can literally sit back
And set your watch to it.
Which I did after I wrote this email
How’d I do?
I’m here,
Kevin
P.S. We got tickets to see Mike Birbiglia at The State in Minneapolis tonight. Mike’s new 7 seconds: PLEASE STOP THE RIDE 🤣