7-Second Thoughts October 19, 2024

Timing is everything

Whether you’re a stand-up comedian, IT consultant, or teach yoga, if you want your publishing to book you gigs consistently, your stuff should land every 7-10 seconds

If you’re struggling to get that kind of a response from your business words

Go see a stand-up comedian

And here’s why:

There really is no better laboratory where you can witness someone getting an emotional reaction from their audience

Every 7-10 seconds

Which is what you’ll need to keep your people

Reading your stuff

Line by line

So consistently

That you can literally sit back

And set your watch to it.

Which I did after I wrote this email

How’d I do?

I’m here,

Kevin

P.S. We got tickets to see Mike Birbiglia at The State in Minneapolis tonight. Mike’s new 7 seconds: PLEASE STOP THE RIDE 🤣

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