Whatever your sales appointments look like with prospects, do that with friends.
If a friend needs your expertise and schedules an appointment to receive it
Go in with the same attitude you’d normally have with clients:
I have absolutely no intention to sell you anything.
I am here to help you _______ (in my case write your website)
Which means if I get off this call and I haven’t ______ (helped you write your website)
Then I have not been a very good friend.
See if this helps:
Assuming your friend comes on the call for help
Treat it as all business
Same amount of time you’d normally spend with a prospect.
Yes, it’s a little awkward but you can always make a quick joke at the very beginning like:
Hey buddy, I’m treating this as all-business because I want to give you my best stuff. We good?
Trust me, they will be “all good.”
Here’s the crazy thing:
If you can stick to the all-business approach
At the end of the call
Your friend will most likely say ( and I have had friends say this exact thing):
How much can I pay you for this?
And your response could be something like:
Dude (or whatever you call your people), this is has been excellent practice for my business
I owe you*
*And you kind of do 🤣. In some cultures if you save someone from drowning, you owe THEM a gift for the privilege of experiencing what it feels like to save someone’s life. 🤔
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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