If your productized service has a name, you’re selling something.
It’s also a crutch you’re using that keeps you from having to explain the benefit.
Solely based on the numbers
From my own outreach and the outreach I do for my clients
When I ask people over LinkedIn if they’d like me to make 1 tweak to their website
So that they might get more inquiries
They have no problem booking a call because they know what they’re getting
And that their time will not be wasted
On the other hand
When I first began offering the far more catchier
7-Second Website Review!
Very few people took me up on it, and here’s why: Title Caps
Oh, this is just some marketing thing he’s trying to sell me.
See if this helps:
It’s nice to have some shorthand for your offering on things like your website
But in a direct outreach that you’re hoping has the feel of a 1 on 1 conversation
That might lead to an actual 1 on 1 conversation
Resist the urge to Name Your Offering
And instead, boil the benefit down to a brief sentence that describes how you can help
And why your prospect should care.
P.S. Sure, as long as we’re on the topic, I would LOVE to make 1 tweak to your website that might get you more inquiries 🙂 Reply or schedule here
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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