So you can close more of it.
Closing is more about knowing when to walk away
And when to come back
What you might be doing instead
Is trying to finish
There’s a difference
Finishing Is about starting with the idea that you are going to finish this deal
This project
This task
So you can be done with it
It’s a form of hatred
“I’m sick of this client, prospect, deal” when what you’re really sick of is the uncertainty
It’s joyless
It’s what people call grinding
We all do it
It takes much, much longer
Leads to burnout
A lack of consistency
And robs you of joy
On the other hand
When you close
You do not know when something will end
You just have the confidence that it will come to fruition
You put in a predetermined amount of time
And walk away
You go to the next client
The next prospect
The next task
Walk away, come back
And when it’s time to close
The prospect, client or task
Tells you when it’s done
Which rarely happens in one sitting
If you’ve heard of the phrase
Always Be Closing (ABC)
Consider the alternative:
Always be coming back.
I’m here,
Kevin