Whenever you use the word “just” in your messaging, try replacing it with how you help your prospect.
Ode to Just:
The most successful marketing word of all time
Everything seems so easy with just
Just follow these steps
Just do what I do
Just call me
Here’s the thing:
Whatever is followed by the word just
Is often something very simple for you
And in all actuality, something quite a bit more complicated for your prospect.
See if this helps:
Go ahead: Write your just. If for no other reason than to get your words down on the page.
Then try taking it out
And replacing it with what might be many many more words
That you can begin simplifying into a very digestible piece of content
That you think your prospect might find valuable
To their business.
P.S. Unless you’re Nike – then yes. You may “Just Do It” so long as you back up your claim with the greatest advertising in the history of physical activity 🙌
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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