If you let ChatGPT have the last word, you’ll sound no different than your competitors.
If you want to start a draft of your homepage
Or an email to your newsletter subscribers
But fear the blank page
We all do in varying degrees
Using something like ChatGPT can get you started
But please know that whatever it comes up with
Is simply a head start
Or the following 3 metaphors:
- A burst of momentum
- A push in the right direction
- The first leg of the race
That you must finish.
Regardless of the magical words that A.I. conjures up
Use them as a cue to keep asking yourself
Or the software
To ultimately come up with words
That make your prospect think:
Damn, it’s like this person’s using A.I. to crawl into my head
And it’s true, you are.
But here’s the thing:
If you use the first thing ChatGPT comes up with
Without doing any writing of your own
Your prospect won’t see themselves
Because ChatGPT doesn’t know your prospect like you do.
P.S. I’m now using ChatGPT to help people write the first drafts of their email newsletters so they can finish faster and write more insightful business words laser-focused on their prospect. Wild stuff, for sure. Reply here if you’d like to learn more.