Your website called. It wants its leads back.
The truth is, we’re still using websites like we’re at the beginning of the dot com boom
When the internet was still such a novelty
That all you needed was literally a sign that said
And that was enough to get traffic.
Of course, that’s no longer enough
So we’re now placing a very expensive bet
On prospects finding us on Google
Here’s the thing:
Through no fault of your own
You’re stuck with an early 90’s website that’s waiting for the phone to ring
When it’s actually your website’s job to go out and find your prospect.
See if this helps:
Try taking complete thoughts from your current website
That you’re especially proud of
And sending them out
On channels like LinkedIn, facebook, TikTok
Or, I dunno, an email newsletter 😉
Just a little bit at a time
Quickly and consistently.
Instead of relying on a search engine
You’ll be putting a big honkin’ V8
Right at the top of your homepage
That gets you really really interested in your business
And your prospects too.
P.S. You got this! And if you don’t, reply and I will make sure you got this 💪
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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