Picking a “villain” is one way to champion your prospect.
See if this helps:
WEBSITE: REATA Commercial Realty, Inc. – Dallas, TX
FIRST 7 SECONDS: Stop Losing Money On Your Office Lease
We only represent tenants to ensure you get a fair deal.
The villain of course is the Big Bad Landlord
But keeping that villain nameless allows you to:
1. Stay focused on your prospect
2. Empathize with their struggle 3. And position yourself as the indispensable guide your prospect needs to win the day 🏆
P.S. The About section is 7 seconds too and every bit as epic: Bob Gibbons, our broker, worked for landlords for 20 years. He knows how they think and operate and we use that experience to your advantage. (Meet Bob: Goliath slayer 😉