Even though you didn’t do the work, when you choose the right vendor, you get to be the hero.
How many contractors out there get credit for their remodeling gigs?
Sure, some people have those kinds of skills
We just put in a new pool! 💪But most of us simply pride ourselves on having a good eye for talent
Or simply gathering the resources to make it happen
That’s how we want your prospect to feel after they read your website:
Imagining themselves basking in the glory of all of your hard work
As if they did it themselves.
I want that for you too.
When we write your website
And someone comments on how awesome it is
I want you taking 100% of the credit
Yes, I want you feeling like you chose the right Guide
But unlike taking credit for the second floor “you” added last summer
You really are the one who will come up with the best lines
Because you know your business
And more importantly your prospect
Far better than any copywriter will ever hope to.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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