Website: From the Latin “to story”

Without a story, your prospect has no reason to be interested in what you do.

Dipa Ma – the great Buddhist teacher

Who brought mindfulness to the West said it best:

“All of our thoughts our stories.”

Think about it —

That’s pretty much all we do

All day long

All night long too!

Your website’s job then is to plant itself

Smack dab in the middle of your customer’s thoughts

By turning them into stories

About using your product or service

To solve their own problem.

I’m here,


P.S. It took ~ 24 minutes to write this email. More on the Content Sustainability Project soon 🙂