Without a story, your prospect has no reason to be interested in what you do.
Dipa Ma – the great Buddhist teacher
Who brought mindfulness to the West said it best:
“All of our thoughts our stories.”
Think about it —
That’s pretty much all we do
All day long
All night long too!
Your website’s job then is to plant itself
Smack dab in the middle of your customer’s thoughts
By turning them into stories
About using your product or service
To solve their own problem.
P.S. It took ~ 24 minutes to write this email. More on the Content Sustainability Project soon 🙂