If you’re an independent professional, the first 7 seconds of your website must take a stand.
As a rule we tend to read websites in a random fashion
Left to right
Right to left
Up, down and back up again
The eye alighting on certain headlines
Like a bee settling on whatever flower catches its eye.
But if your website doesn’t have a definitive start
That unequivocally stakes its claim to what it’s about
Your prospect will almost certainly lose their train of thought
Slowly becoming a bee-brain that floats around aimlessly
Until they find themselves on another website
That grabs their attention.
I’m here,
Kevin
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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