Websites are not for closers.

Sales people close. A good website helps your sales team close faster.

See if this helps:

WEBSITE: 525 Advisors Long-Term Care – Bellevue, WA

FIRST 7 SECONDS: Trusted Guidance for Long-Term Care Plans

Protect your loved ones from the burden of providing your care by making sure it’s funded and managed when you need it.

In 7 seconds you know why this company is different and why that matters to you.

They can assume you know you need it and they don’t waste a second selling you on the idea of it.

THE NEXT 7 SECONDS:

Provides answers to questions you haven’t even asked – but come to think of it – are exactly what you want to know.

Remind you of a great salesperson?

And still not a word about policies, fine print, or insider jargon.

THE NEXT 7 SECONDS:

Are how difficult it is to even think about buying this kind of insurance.

And what they do to make it easy.

By not making you learn insurance in order to buy it.

AND HERE’S THE KICKER:

They’ve got the best “contact us” button I’ve ever seen:

Understand Your Options

And they repeat it every few inches as you scroll down the page.

THIS WEBSITE:

Does not sell insurance.

There’s no way to buy it even if you wanted to.

It sells you on calling an expert

So they can sell you insurance.

I’m here,

Kevin

P.S. I’m not for everybody. I refer more business than I take on myself. Here’s my guarantee: If for any reason we’re not simpatico, I’ll refer you to a writer who I think would be a great match. Schedule your 15-minute “Get a Writer Guaranteed” call here.