7-Second Thoughts September 26, 2023

We’re all writers now

The difference between the almost right word and the right word is really a large matter—it’s the difference between the lightning bug and the lightning. ~ Mark Twain

It’s tough to market your own business (MYOB)

Without being able to say what you do quickly

And meaningfully

And much of it comes down to figuring out

Which word you need

And often the word you need to end on

To get a response.

See if this helps:

If all this sounds like perfectionism

Nothing could be further from the truth

It’s the opposite

Write now. Write later.

Consistency is everything.

The more consistent

As opposed to the more perfect

You get with your business words

The more perfect

You’ll get it


I’m here,


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