The difference between the almost right word and the right word is really a large matter—it’s the difference between the lightning bug and the lightning. ~ Mark Twain
It’s tough to market your own business (MYOB)
Without being able to say what you do quickly
And much of it comes down to figuring out
Which word you need
And often the word you need to end on
To get a response.
See if this helps:
If all this sounds like perfectionism
Nothing could be further from the truth
It’s the opposite
Write now. Write later.
Consistency is everything.
The more consistent
As opposed to the more perfect
You get with your business words
The more perfect
You’ll get it