Your website goes last – not first. And it might not come at all*
Your website is a reflection of what you offer
But at the risk of saying something overly obvious
Ya gotta offer it first
Somewhere other than your website
Where people can actually see it
Get excited about it
And … yup … go to your website for more info.**
It’s a chicken egg argument that’s actually been settled
Considering that 100% surveyed have said:
“I haven’t had anyone contact me off my website in about 1,000 years.”
See if this helps:
Start with a regular email
Copy n’ paste it to LinkedIn if you must
And over time, you’ll start to:
Refine your offering
Aka “that thing you sell”
Find your audience
And create content that helps you sell
That thing you do
Using words you’ve already written to your newfound fans
That you can literally copy n’ paste
Into a website
That has something to sell
To an audience
Eager to buy it.
I’m here,
Kevin
*it’s actually possible – and not farfetched at all – to sell from just your emails – no website required
**In this case, rather than check out your website for more details, you simply ask your prospect to reply to your emails – websitelessly