7-Second Thoughts March 6, 2023

What does not solve a problem must go

It’s hard to know what to put where on your website.

One way of narrowing it all down is to start with the idea that your prospect is there to find relief.

Relief from:

✔️ The problem your prospect is coming to you for

✔️ Not knowing what the outcome will be

✔️ And not being able to visualize what life will be like after their problem is solved.

Focusing on making sure that by the time your prospect hits the bottom of your homepage

They could conceivably check all 3 boxes

Might help you decide

What to put where

And what to leave out.

I’m here,


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