It’s hard to know what to put where on your website.
One way of narrowing it all down is to start with the idea that your prospect is there to find relief.
Relief from:
✔️ The problem your prospect is coming to you for
✔️ Not knowing what the outcome will be
✔️ And not being able to visualize what life will be like after their problem is solved.
Focusing on making sure that by the time your prospect hits the bottom of your homepage
They could conceivably check all 3 boxes
Might help you decide
What to put where
And what to leave out.
I’m here,
Kevin
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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