It’s hard to know what to put where on your website.
One way of narrowing it all down is to start with the idea that your prospect is there to find relief.
The problem your prospect is coming to you for
Not knowing what the outcome will be
And not being able to visualize what life will be like after their problem is solved.
Focusing on making sure that by the time your prospect hits the bottom of your homepage
They could conceivably check all 3 boxes
Might help you decide
What to put where
And what to leave out.