Breaking up is hard to do. ~ Neil Sedaka
i did this with a client just last week
We did a side by side comparison of their new and old headline at the top of their homepage and the first thing they said was:
Wow, in this one there are no words longer than 5 letters.
See if this helps:
Take a step back from the first 7 seconds of your website
And see what words sound like you’re pitching something
Chances are, if it contains the name of your company, your product or anything you sell
It’s a word that you define differently than your prospect.
What if you weren’t allowed to use that word?
P.S. One more quote – this one from daily emailer Jonathan Stark: “When you write every day, your bs falls away.”
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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